WHOLESALE

Speciality coffee your team

will enjoy pouring.

Delivered with full recipes, free on-site dial-in and the kind of support that usually stops once the invoice clears.

Request a free sample pack

Free sample pack

The full range, before you commit a penny

On-site dial-in

We come to your bar. No paywall, no catch.

No minimum term

Pause, scale or stop whenever you need to.

One-day reply

We get back to every enquiry within a working day.

What's included

Everything you'd normally pay extra for.

The service side of coffee has quietly disappeared from most suppliers. We built Soar around putting it back. Here's what comes with every trade account.

01 · Curated beans

Speciality only, tasted first.

We source from roasters we trust and taste every batch before it leaves us. If it doesn't make the cut, you never see it.

02 · Full recipes

Dose, yield, time, grind.

Written down properly, walked through with your team. Not a scribbled note on the side of the bag.

03 · On-site dial-in

We come to your bar.

Free setup visit when you start, and any time a new machine, grinder or staff member lands on the bar.

04 · Team training

Baristas trained in-house.

Basics of extraction, milk texturing, troubleshooting. For the whole team, not just the head barista.

05 · Free samples

The full range, no commitment.

Every new enquiry gets a full sample pack. Taste it on your grinder, against your water, with your milk.

06 · Flexible delivery

Scale with your week.

Quantities change week to week. No minimum term, no locked-in volumes, no cancellation fee.
How it works

From first enquiry to first pour.

Four steps. About two weeks end to end. No long contracts, no minimum terms, no committee meetings.
01 · Enquire

Tell us about your café.

Share your setup, volume, and what you're looking for. We reply within one working day.
02 · Taste

Free sample pack.

We send the full range so you and your team can find the right fit on your own bar.
03 · Dial in

We come to you.

On-site visit. We dial in your grinders, walk your team through the coffee, and leave recipes in writing.
04 · Deliver

Weekly deliveries.

Flexible quantities, flexible billing. If your volume moves between weeks, so do we.
Common questions

The things café owners usually ask first.

If something you need isn't here, drop us a line and we'll answer honestly.

Is there a minimum volume?

No. Our smallest regular accounts take a couple of kilos a week. If you're opening, we'd rather grow with you than turn you away because the numbers are small on day one.

Do I have to sign a contract?

No long-term contract. No minimum term, no exit fee, no machine tied to the coffee. You stay because the coffee and the service work, or you don't.

What if I already use another supplier?

Start with a sample pack on your bar alongside them. Run a blind side-by-side for a week. If ours doesn't pull better, you've lost nothing but a shot of your own coffee.

Do you charge for the dial-in visit?

No. On-site dial-in is included with every trade account. Same for follow-up visits when you change grinders, change staff, or just can't get a shot you're happy with.

Where are you based?

Leicester. We deliver nationwide but we're closest to cafés in the Midlands, which is where our on-site visits tend to reach fastest.

Can I try before I switch?

Yes. Every enquiry gets a free sample pack of the full range. No strings, no auto-enrolment, no salesperson calling you every Tuesday afternoon.

What actually happens on the handover day?

We come to your bar, dial the coffee in on your grinder, walk your team through the recipe (dose, yield, time), check the equipment is pulling the way it should, and leave you with a written recipe card. No rushed drop-off. Expect us there for a few hours.

Wholesale enquiry

Let's talk about your bar.

Opening next month or ten years in, send us a line and we'll post a free sample pack to get you started. One working day reply, always.

Prefer to just email?

info@soarcoffee.co.uk

Request your sample pack

We reply within one working day